Fractional CMO and B2B content & product marketing consultant in Austin, TX

Complex tech, turned into clear demand.

I'm a fractional CMO and B2B content and product marketer with thirty years in enterprise software, AI and robotics, semiconductors, and cloud. I write the messaging, build the content engine, and lead the team that runs it.

Book a free 30-minute call See pricing

Where I've done it

  • Palladyne AI
  • Vyopta
  • Sarcos Robotics
  • DemandScience
  • SanDisk
  • Spiceworks
  • Dell
  • AMD

What I do

Hire me for a single piece of content or to lead your whole marketing function. Either way, the work is built on a clear message and aimed at revenue.

Content and editorial

Content written to a defined strategy, not just to fill a calendar.

  • Articles, blog programs, and long-form content
  • Email and website copy
  • Customer case studies

Messaging and product marketing

The foundational work that makes everything downstream easier: knowing exactly what you say, to whom, and why it beats the alternative.

  • Positioning and message frameworks
  • Launch narratives and buyer personas
  • Competitive story

Sales enablement

Tools and training that help sellers tell your story well and win more deals. I've built these libraries from zero at four companies.

  • Collateral and battlecards
  • Customer case studies
  • Seller training

Fractional CMO

Senior marketing leadership for companies that need it without a full-time executive hire.

  • Marketing strategy and go-to-market planning
  • Team and agency leadership
  • Budget ownership

Selected results

A few outcomes from the companies I've marketed for.

  • $11.5M to $68MLed marketing and sales enablement as a software company scaled its revenue.
  • $16M budget, 22-person teamManaged global marketing across three regions.
  • Full brand relaunchRebuilt the brand, messaging, and main product site for a publicly traded AI robotics company.
  • $12M startup launchBuilt the message framework for the launch.
  • +35% followers, +85% engagementGrew social reach in nine months for a B2B data company.
  • $1.4M in channel opportunitiesBuilt a channel strategy spanning AWS Global, AWS Public Sector, and Cloudreach.
  • Co-marketing with Zoom, HP, and MicrosoftDeveloped partnerships with major technology brands.
  • Public-company communicationsWrote investor and internal communications for earnings announcements and corporate transitions.

How we work together

Clear pricing for content, and a conversation for ongoing leadership.

Single communication project

$300

One article, blog post, email, case study, or landing page. Includes a strategy call, a draft, and two rounds of revision.

Monthly content program

$1,050 per month

Multiple pieces over a one-month engagement, built to a shared calendar and a defined message framework.

Fractional CMO

Let's talk

Ongoing marketing leadership: strategy, positioning, team and agency management, and go-to-market planning. Typically 10 days per month.

How it works

From first conversation to first draft, without a long sales process.

  1. Discovery call

    A free 30-minute conversation about your goals, your market, and where marketing is getting stuck.

  2. Scope and plan

    We agree on the deliverables, the message they're built on, and the timeline.

  3. Get to work

    A strategy call kicks things off, and you see the first draft quickly.

Hi, I'm Reg.

Most recently I was Senior Director of Marketing at Palladyne AI, Vyopta, and Sarcos Robotics (2022 to 2026). Before that I was Director of Content Marketing at DemandScience, a partner at A10 Partners (an independent B2B marketing consultancy), Director of Global Field Marketing at SanDisk, and Marketing Director at Spiceworks, with earlier roles at Dell and AMD.

Across all of it, the job has been the same: take technology that's hard to explain and make it easy to buy. Now I do that work directly for companies that need senior marketing thinking and hands-on execution, without the overhead of a full-time hire.

Based in
Austin, Texas, available remote
Focus
Content, product marketing, enablement, fractional leadership
Education
B.S. in Advertising, University of Illinois

Industries: B2B SaaS, AI and robotics, semiconductors, enterprise storage, unified communications, cloud and developer education, and nonprofit.

Let's talk about your next quarter.

Book a free 30-minute call. Bring a challenge and leave with at least one idea you can use, whether or not we work together.

Book a discovery call

Prefer email? Write to reginaldherde@gmail.com.

On the call we'll cover

  • What you're trying to achieve this year
  • Where your message or content is falling short
  • Which kind of help would make the biggest difference
  • Whether we're a good fit

Excited to hear your story.